Brand Identity
Brands are powerful things. They give us images and symbols that help us to connect with ideas and things. Still, over time, they must change. Sometimes the changes are subtle, and other times a complete overhaul is necessary.
Here is a very cool visual catalog of the changes to the Hersheys wrapper over the past hundred years. Their brand is certainly effective; just looking at these pixels is making me hungry.
February 26th, 2009 at 8:14 pm
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I think 52-58 is my favorite. I love stuff from the 50s
First in favor – First in flavor!
They sure changed it a lot. Thanks for the history lesson.
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February 27th, 2009 at 12:03 am
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Have you been to the World of Coca Cola in Atlanta? It is awesome.
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February 27th, 2009 at 9:33 am
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I’m pretty fond of 1900-1902 – I love that Victorian lettering and dubious claim “A nutritious confection”.
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February 27th, 2009 at 11:30 am
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lol’d at “A nourishing food”
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